

Project Notes
Project Notes
Project Notes
Conceptualized and designed a workshop aligned with New Balance’s 740 line campaign tagline, weaving narrative and brand values into the event.
Managed the full staging and transformation of the event space into an immersive Japanese-inspired tea house environment.
Hosted the workshop and tea tasting, leading participants through morning rituals and three Japanese teas to connect daily practice with the brand’s story.
Conceptualized and designed a workshop aligned with New Balance’s 740 line campaign tagline, weaving narrative and brand values into the event.
Managed the full staging and transformation of the event space into an immersive Japanese-inspired tea house environment.
Hosted the workshop and tea tasting, leading participants through morning rituals and three Japanese teas to connect daily practice with the brand’s story.
Conceptualized and designed a workshop aligned with New Balance’s 740 line campaign tagline, weaving narrative and brand values into the event.
Managed the full staging and transformation of the event space into an immersive Japanese-inspired tea house environment.
Hosted the workshop and tea tasting, leading participants through morning rituals and three Japanese teas to connect daily practice with the brand’s story.




